The Department of Business Administration offers the B.S. degree in Marketing.   Marketing focuses on market segmentation, target market selection, positioning, development/pricing of products, selection of distribution channels, and product promotion to consumers and businesses. This leads to careers in sales, management of sales/marketing, marketing research, advertising, and retailing.

For more information on the Marketing major, either contact the Department for an advisor in your area of interest, Room 366, Bryan School of Business and Economics, or call 334-5691. Visit the Department online at www.uncg.edu/bae/badm.